President & CEO
WXXI Public Broadcasting
Norm Silverstein is the President & CEO of WXXI Public Broadcasting Council and the Little Theatre Film Society. Under his leadership, WXXI has greatly expanded its service to the community, adding digital television channels, new radio stations and formats, and a cutting-edge online service, WXXI.org. You can find WXXI on Facebook, YouTube, twitter, and even on your “smart phone.” WXXI’s recent affiliation with Rochester’s historic Little Theatre has strengthened the missions of both organizations and helps both to better serve the community.
WXXI is recognized nationally for producing programs that air on hundreds of public television and radio stations throughout the country. These include the Daytime Emmy nominated Second Opinion, a health series coproduced with the University of Rochester Medical Center. WXXI is a leader in collaborative journalism in Upstate New York. Projects include The Innovation Trail, an awardwinning initiative among five stations led by WXXI, and Upstate Insight, a multi-media regional newsroom. The station’s high definition productions from the Xerox Rochester International Jazz Festival have been seen by millions of people throughout the nation, highlighting the Rochester area as a center for the best in arts and culture.
Norm represents WXXI on a number of national, state and local boards. He currently serves as Treasurer of the board of Greater Public, the only national non-profit organization offering comprehensive development and marketing expertise to public radio and television stations. He also chairs the Finance Committee of the New York State Broadcasters Association, is a member of the local board of Frontier Communications, and the Regional Advisory Board of Excellus Blue Cross Blue Shield. Norm is a past Chair of New York State’s Public Broadcasting Association, a former Board member of the Association of Public Television Stations (APTS) in Washington, and served on the Board of the National Women’s Hall of Fame in Seneca Falls, NY.
Norm has led the two most successful Capital Campaigns in the history of WXXI. The first campaign, to transition to digital television and to rebuild WXXI’s radio studios, had a goal of $8 million and closed at $10.5 million. The station is about to announce the success of its current “Go Public” Campaign for the Future of WXXI (goal $17 million, to date $18 million+).
Norm writes and lectures about the role of the CEO in fund raising, especially on being the “Chief Development Officer” of your organization. He is a Council Member and consultant on media issues for GLG, the Gerson Lehrman Group.