"And I need you like a heart needs a beat
But it's nothing new - yeah
I loved you with the fire red-
It's too late to apologize, it's too late
I said it's too late to apologize, it's too late whoaa ohhh . . . "
- from the song “Apologize” by Timbaland
How many times can you listen to the same song over and over again?
A commercial radio station in Philadelphia had faith that its listeners wanted to hear Timbaland’s song “Apologize” 123 times. In one week.
That’s a record, according to Jeff Leeds’ recent article in the New York Times. “Apologize,” by the modern rock band OneRepublic and producer Timbaland also broke the national record for the most plays of a song on Top 40 stations in a week. It played more than 10,000 times.
A few days ago I wrote about running with Steve Reich’s minimalist music on my iPod.
The American composer wrote back. He said,
“Tell Brenda I read her blog and am glad she runs to my music. That's a good use for it. She also points out how classical music doesn't keep a steady beat and is no good for running. Well, tell her that's true for Brahms, Mahler and many other romantic composers of the 19th century, but she should give J.S. Bach a shot. Something as easy to find as the Brandenburg Concertos. He - if correctly played - certainly keeps a steady beat and would seem like a natural joy to run to.