WXXI is committed to our community's well-being.
By Norm Silverstein ~ Posted Wed, 09/21/2011 - 9:10am
WXXI was recently involved in two extraordinary events that had a meaningful impact for many in our Rochester community.
On Friday, September 16, more than 900 women learned valuable ways to maintain a healthy lifestyle at WXXI’s 9th Annual Speaking of Women’s Health Conference. Steering Committee Chair and WXXI board member Laura Saxby Lynch kicked off the conference as she shared with guests a great day planned for them which included: two presentations from national keynote speakers, breakout sessions on a variety of health topics, free flu shots, and information from more than 50 exhibitors. During the lunch program, WXXI presented its two annual awards: the Pinny Cooke Community Service Award was presented to Dr. Elaine Spaull for her work with The Center for Youth; and the Pat Andrus Community Investment Award went to the Volunteers of America of Western New York’s Working Wardrobe Program, a project that provides women and men with donated business attire and the tools they need to achieve success as they conduct job searches. It was an exciting event with great media coverage as WHEC-TV spoke with Laura Saxby Lynch, while WXXI Board Chair Diana Kurty was interviewed by YNN and a photographer from the Democrat and Chronicle captured the event for its online magazine, Her Rochester. The event was sponsored locally by the University of Rochester Medical Center, Bank of Castile, Paychex, 13WHAM and the CW16.
Secondly, let me share what a success the inaugural Greentopia Festival was as more than 18,000 people gathered in the High Falls High on September 17 and 18. They learned about progressive environmental technologies and explored healthier ways of living – all in one place at one time. At its basic level, Greentopia was a festival of ideas that empowered everybody to create positive change. Core to that exchange of ideas were the demonstrations and speakers that WXXI made available to the community over the two days. The Culinary Series on Saturday proved that fresh food with minimal effort can provide a significant difference in how meals can come together. From Alexandra Jamieson's carrot and fennel dish to Max Market’s Ryan Jennings’ squash soup, I can assure you that our studios have never smelled so good! Sunday's Environmental Speaker Series was an even more resounding success. Each of the four presentations (Paul Watson, Patrick Cullina, Ed Begley Jr., and Bill McKibben) filled our studio. In fact, Patrick Cullina's talk about duplicating New York City's High Line here in the High Falls was so compelling, the discussion continued in our reception area as we set up for Ed Begley's Skype. Given that all the speakers, except for Cullina, were Skyped in, it opens up the opportunity for the station to continue using new technology to bring unique voices and viewpoints to our members and community.
All in all it was a great weekend. Greentopia was a success for both the Festival's organizers and for WXXI who opened a forum for the fresh exchange of ideas that will help envision a greener Rochester of the future. Meanwhile, the 900 women who gathered at our Speaking of Women’s Health Conference were given the guidance and encouragement to a healthier way of life. WXXI was proud to be at the forefront of both events and provide opportunities for our community to grow stronger and smarter.