Second Opinion, Season 10

(Rochester, NY) – What happens when the producers of public television’s only regularly scheduled health series hit the road to ask viewers across the country what they want from the show?  A more engaging, topic-targeted, newly formatted Second Opinion: Taking Charge of Your Healthcare series happens! Season ten launches this October with 10 new episodes that tackle everything from concussion to whooping cough, melanoma to food allergies to hypertension.

Host Dr. Peter Salgo, a full-time medical practitioner, introduces patients and their intriguing real-life medical cases to a panel of specialists, who share the most up-to-date information and treatment options. While the popular patient story remains the backbone of the show, new segments have been added this season. “Myth or Medicine” is a new field segment where viewers can send in a health claim that they have heard, and Second Opinion’s doctors and producers get to work to find out if it is a medical myth or good medicine.  “Second Opinion Five" is a short segment that allows a health care provider to speak directly to the audience, giving viewers the top five things they need to know about a topic (i.e.: Five ways to prevent skin cancer, five signs that you need to go to the ER after a head injury).

Produced in partnership with the University of Rochester Medical Center and West 175 Productions, the weekly series kicks off Thursday, October 10 on WXXI-TV, and on more than 250 PBS stations across the country.

A comprehensive social media campaign planned around the new season allows for interaction between viewers, the show, and the series’ team of doctors. This social media launch kicked off last July when the series hosted three live Twitter events where Twitter followers were able to watch the live production of three episodes (Concussion, Diabetes, and Food Allergies), send in questions to the panelists on the show, and interact with medical advisors who were watching the taping. Second Opinion is active on Twitter and Facebook, where informative and engaging health content is posted daily. To follow on Twitter use @SecondOpinionTV and on Facebook go to: facebook.com/secondopiniontv.

In addition to the weekly broadcast, Second Opinion engages and educates viewers through a comprehensive web site at www.SecondOpinion-tv.org. The site, which has also been revamped for Season 10 and set to launch with the series in October, includes full episodes of recent seasons, medical information in the form of searchable video, resources and transcripts. The new site also offers blogs and links to weekly Twitter events to provide a place for viewers to go to access trusted health information.

Second Opinion’s executive producers are Elissa Orlando and Elizabeth Brock. Fiona Willis is the series producer. Second Opinion is endorsed by both the American Hospital Association and the Association of Academic Health Centers. The series’ principal medical advisor is Dr. Roger Oskvig, an acknowledged leader in Gerontology and associate professor of medicine at University of Rochester Medical Center, and the inaugural recipient of the 2011 WXXI President’s Award.

The series has earned seven Communicator Awards, eight Bronze Telly Awards, a Silver Telly Award, a Gold Award from the World Wide Web Health Awards for Patient Education Information, the National Media Award for Broadcast from The American Society of Colon and Rectal Surgeons, a National Educational Telecommunications Association (NETA) Award of Excellence in Public Broadcasting, and a Gold Aurora Award. The series is distributed by American Public Television.

Major funding support for Second Opinion is provided by the Blue Cross and Blue Shield Association (BCBSA), which has sponsored the series since 2004.


THE PRODUCERS

WXXI Public Broadcasting Council is an award-winning broadcast family of services dedicated to meeting the lifelong educational needs of its viewers. WXXI operates WXXI-TV/HD, two additional digital TV channels, and an array of radio services which include an NPR station, a full-time classical music station, and a radio reading service for the visually impaired. WXXI’s national productions include a series on wine and food, plus programs that explore arts, culture and history such as Restoring a Masterpiece: The Renovation of the Eastman Theatre, and Xerox Rochester International Jazz Festival. WXXI launched the national health series Second Opinion in 2004.

The University of Rochester Medical Center (URMC) is one of the nation’s top academic health centers, and it forms the centerpiece of the University of Rochester’s health research, teaching, patient care, and community outreach missions. Within upstate New York’s premier healthcare delivery network, URMC patients benefit from the Medical Center’s robust teaching and biomedical research programs. With more than $250 million in annual external research funding, UR School of Medicine ranks in the top one-quarter of U.S. medical centers in federal research funding. Strong Memorial Hospital - a 750-bed, University-owned teaching hospital is designated as a Regional Trauma and Burn Center and is home to Western New York’s only heart transplant program. It has won the National Research Corporation’s Consumer Choice for the last 15 years. URMC has been involved in Second Opinion since its inception.

West 175 Productions is an award-winning independent production company specializing in all aspects of informational and educational programming for both broadcast and non-broadcast distribution. Formerly a division of West Media Inc., the company was launched in 1990 with the production of Kerr’s Kitchen, hosted by Galloping Gourmet Graham Kerr. Since then, the company has produced more than 600 episodes of original programming for both public television and cable distribution. Experienced in managing multi-part series productions,West 175 works include Great Food, Cucina Amore, MasterChef USA, and World of Wildlife. West 175 was part of the initial development team for Second Opinion and has been involved in its production from the series’ inception.

THE DISTRIBUTOR

American Public Television (APT) has been a leading distributor of high-quality, top-rated programming to America’s public television stations since 1961. In 2010, APT distributed nearly half of the top 100 highest-rated public television titles. Among its 300 new titles per year are prominent documentaries, news and current affairs programs, dramatic series, how-to programs, children’s series, and classic movies. APT also licenses programs internationally through its APT Worldwide service. In 2006, APT launched Create®— the TV channel featuring the best of public television’s lifestyle programming. APT is also a partner in the WORLD channel expansion project.

Pictured: Host Dr. Peter Salgo

 


WXXI is the essential, life-long educational media resource for the Greater Rochester area. WXXI puts the community first with programming that stimulates and expands thought, inspires the spirit, opens cultural horizons and promotes understanding of diverse community issues. Log on to wxxi.org for more information about our services and programs.

 

WXXI Media Contact:

Kristin Tutino

Creative Services Department

585-258-0253
pres...@wxxi.org?

 



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