Corporate Sponsorship


WXXI’s underwriting partnerships effectively and efficiently connect businesses with passionate and engaged audiences. Underwriting offers the impact of traditional marketing, but pairs it with community goodwill – resulting in the “halo effect,” where the sponsor is seen in a favorable light due to its visible financial support of a trusted community service. WXXI can help develop your business, establish your company’s brand identity, build awareness around events and more.



Put your message in front of our loyal viewers


Reach news and music listeners


Strategic digital solutions


On-site exposure for your brand

Production Funding

Help make the highest quality programming possible

The Little Theatre

Cinema Slide Advertising at the Little Theatre. Our audiences, your message.


WXXI Television, a PBS member High Definition station, features award-winning children's shows, public affairs, science and nature as well as being one of the most active local program producers in New York State. Main channel - 21.1 | Cable 11 (SD) & 1221 (HD)

WXXI-AM 1370 an NPR member station, specializes in news and public affairs   programming, including community-based talk shows.

WXXI-FM 91.5 broadcasts classical music all day, every day, plus specialty      programs such as "A Prairie Home Companion," and "Fascinatin' Rhythm."

WRUR-FM 88.5, a broadcast partnership between WXXI and the University of   Rochester, provides NPR news and eclectic music programming (AAA).

WITH-FM 90.1, in Ithaca, NY, WXXI has partnered with Hobart & William Smith   Colleges to broadcast a music and news station that will further strengthen public   radio in the Finger Lakes region.

WEOS-FM 89.5 is a broadcast partnership between Hobart & William Smith Colleges   and WXXI, providing NPR news and eclectic music programming in Geneva, NY.

Reachout Radio is a radio reading service that provides direct, immediate and   convenient access to printed materials for thousands with visual impairment.

WXXI Media Websites | Live Streams | Apps | E-Newsletters | Podcasts

WXXI Program Listings Guide

Events & Community Outreach


The Little Theatre, too.