Do well by doing good.
Join a thriving community where innovative, successful organizations merge with engaged, authentic audiences – all committed to the greater good. Underwriting offers the winning combination of traditional marketing and community goodwill, resulting in the “halo effect”, where our partners bask in a favorable light because of their visible philanthropy.
REACH & STATS
WXXI Media reaches nearly 300,000 adults in the Rochester market – a third of our community – through television, radio, and digital media.
|of users prefer to buy products from NPR sponsors||of WXXI’s audience has a post-graduate degree or higher||of WXXI’s audience actively supports the arts|
Sources: NPR listeners, GfK MRI Doublebase 2013, Base: Total U.S. Adults; The Media Audit, Winter 2016, Rochester, NY, Adults 18+.
|Pen to paper.|
Our team will craft underwriting options for your consideration.
Meet the team.
Business development & marketing consultants.
WORD ON THE STREET
|“WXXI is like an old friend. The conversations are informative, meaningful, and enriching. Whenever I am in need of a balanced story on anything in our community, I turn to WXXI. Our community is so rich in the arts that it is sometimes difficult to know what’s going on. Whether music, art, fiction, community events, I am sure to get the details from my local public station. I trust WXXI like I trust an old friend. Honest, accurate, and balanced—in crisis or as a part of daily life.”||“I have listened to NPR for many years, and count on the unbiased, detailed information it provides. I began contributing to WXXI over 15 years ago, when I was an undergraduate at the University of Rochester. As a student and single mother, I was only able to give $10 or $20 at a time. It makes me so happy to be able to be an underwriter and contribute more substantially to something that gives people such a powerful resource: knowledge.”|
| Lynn Lubecki |
Rochester Childfirst Network
|Curious about screen advertising & event sponsorships at |
the Little Theatre?
Icons used on this page include talk by Felix Westphal, manuscript by Jake Dunham, and collaboration by ProSymbols all from the Noun Project.