What Can I Sponsor? Events
Corporate Sponsorship and underwriting is a way to “Go Public” and reach the Rochester area audiences who participate in and attend the events sponsored by WXXI.
Choose all WXXI event offerings – or select a la carte
Event Sponsorship and Additional Opportunities
Your company can sponsor WXXI community events such as:
Challenge Grants during TV and Radio Pledge Drive (throughout the year)
The annual Online Auction (April)
The annual Education Takes the Stage Luncheon (March)
The bi-annual WXXI Open House (September)
Special program screenings
Other educational initiatives or ongoing collaborations with WXXI event partners.
Why events and educational initiatives belong in your mix
Your customers attend WXXI events.
WXXI event attendees are loyal, attentive participants.
Events offer an opportunity for a face-to-face experience with audiences to develop or enhance relationships.
Events elevate a company’s image for community service and civic involvement.
WXXI events are fun, informative, and attended by enthusiasts who feel good about being involved in their community.
Being associated with WXXI branded events is beneficial as a way to connect with a premium audience.
Spotlight on a WXXI Business Partner
Lifespan is known for providing expert and non-biased information about matters such as financing long-term care, eldercare situations, and Medicare and health insurance options. -- Mary Rose McBride, Vice President, Marketing and Communications