Become a Corporate Sponsor and "Go Public" with WXXI
With its new tagline, "Go Public," WXXI invites the community to re-discover the programming and services that have made it the community's most trusted media partner. WXXI has also bolstered its wide array of offerings with a compelling new on-line presence. "Go Public" looks to enhance WXXI's role as the essential resource for education, thought and discussion in the region, while providing programming and services the community depends on. "Go Public" reinforces WXXI's mission as an indispensable media resource that works to improve the quality of life in the Greater Rochester area.
A Greater Rochester area survey revealed that people tune in to WXXI for a variety of reasons, including national and local news, classical music, children's programming, arts, and documentaries. Those findings also revealed a brand essence – words used most to best describe WXXI. Those words included "smart, inspiring, trustworthy, accessible and community-focused." WXXI then began building on those strengths, which ultimately set the foundation for the "Go Public" branding campaign.
In today's cluttered media environment, WXXI is uniquely positioned as the "Independent Media Voice" for the Rochester area. WXXI-TV is the last locally owned and operated television station in the community, and WXXI's radio stations are among a handful that are not owned by large, out-of-town media conglomerates.
Click on any section of the WXXI "Go Public" Circle to learn more!
Spotlight on a WXXI Business Partner
Lifespan is known for providing expert and non-biased information about matters such as financing long-term care, eldercare situations, and Medicare and health insurance options. -- Mary Rose McBride, Vice President, Marketing and Communications