What Can I Sponsor? Radio

Corporate Sponsorship and underwriting is a way to "Go Public" and reach the quality audiences that listen to WXXI radio.  A custom-tailored schedule in News/Talk programming will target the right audience for a particular business message.  Alternatively, a custom-tailored schedule in Classical Music programming will reach a different audience for another business message.  And a custom-tailored schedule in Triple A Music programming will reach yet another type of audience.  WXXI radio stations reach all of these audiences.


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WXXI Radio Sponsorship

In addition to reaching audiences through conventional ways of radio listening, underwriting messages on WXXI-AM 1370, WXXI-FM 91.5, and WRUR-FM 88.5 radio programs also can be listened to on the interactive live-streams on WXXI.ORG. 

WXXI Reachout Radio is also available for sponsorship. A 15-second underwriting message will air on one or more stations in a unique schedule crafted to suit individual business objectives. 

Why Radio Belongs in an Underwriting Mix

  • Radio reaches customers. Close to 90% of the population listens to the radio.
  • Radio is targeted; specific programs and dayparts can reach particular segments of the market.
  • Radio reaches customers with frequency -- making a lasting viable impression.
  • Radio messages can be persuasive. Listeners hear a message that may influence a favorable image of a product or service.
  • Radio can make an immediate impact on a business.
  • Radio is well suited for promoting events.

Underwriting on WXXI-AM 1370, WXXI-FM 91.5/90.3 and/or WRUR-FM 88.5

All 15-second underwriting spots are pre-recorded in the voice of a WXXI sponsorship announcer, or “read live” by WXXI program hosts. Each spot begins with the preamble: “Support for your public radio station comes from our members and from…”

Timing of the 15-second spot begins with a company's name and may contain between 32-35 words.  

Each underwriting break has a maximum of three local underwriting positions available for non-competing organizations.  Spots may rotate within selected dayparts, or air at a fixed time, based on the company's media budget.

WXXI radio dayparts include:

Morning DriveM-F 6 a.m. - 9 a.m.
MiddayM-F 9 a.m. - 4 p.m.
Afternoon DriveM-F 4 p.m. - 7 p.m.
EveningM-Sun 7 p.m. - 11 p.m.
WeekendSat–Sun 7 a.m. - 7 p.m.
Run of Schedule (ROS)M-Sun 5 a.m. - Midnight
Overnight M-Sun Midnight – 5 a.m.

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View the Radio Creative Guidelines

Contact WXXI Underwriting