What Can I Sponsor? Radio
Corporate Sponsorship and underwriting is a way to "Go Public" and reach the quality audiences that listen to WXXI radio. A custom-tailored schedule in News/Talk programming will target the right audience for a particular business message. Alternatively, a custom-tailored schedule in Classical Music programming will reach a different audience for another business message. And a custom-tailored schedule in Triple A Music programming will reach yet another type of audience. WXXI radio stations reach all of these audiences.
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WXXI Radio Sponsorship
In addition to reaching audiences through conventional ways of radio listening, underwriting messages on WXXI-AM 1370, WXXI-FM 91.5, and WRUR-FM 88.5 radio programs also can be listened to on the interactive live-streams on WXXI.ORG.
WXXI Reachout Radio is also available for sponsorship. A 15-second underwriting message will air on one or more stations in a unique schedule crafted to suit individual business objectives.
Why Radio Belongs in an Underwriting Mix
- Radio reaches customers. Close to 90% of the population listens to the radio.
- Radio is targeted; specific programs and dayparts can reach particular segments of the market.
- Radio reaches customers with frequency -- making a lasting viable impression.
- Radio messages can be persuasive. Listeners hear a message that may influence a favorable image of a product or service.
- Radio can make an immediate impact on a business.
- Radio is well suited for promoting events.
Underwriting on WXXI-AM 1370, WXXI-FM 91.5/90.3 and/or WRUR-FM 88.5
All 15-second underwriting spots are pre-recorded in the voice of a WXXI sponsorship announcer, or “read live” by WXXI program hosts. Each spot begins with the preamble: “Support for your public radio station comes from our members and from…”
Timing of the 15-second spot begins with a company's name and may contain between 32-35 words.
Each underwriting break has a maximum of three local underwriting positions available for non-competing organizations. Spots may rotate within selected dayparts, or air at a fixed time, based on the company's media budget.
WXXI radio dayparts include:
Spotlight on a WXXI Business Partner
We believe WXXI listeners pay attention to who’s supporting the station. We have had several customers come in and tell us they came to Salena’s because they discovered we support WXXI. -- Aaron Metras, Owner, Salena’s Mexican Restaurant