What Can I Sponsor? Radio
Corporate Sponsorship and underwriting is a way to "Go Public" and reach the quality audiences that listen to WXXI radio. A custom-tailored schedule in News/Talk programming will target the right audience for a particular business message. Alternatively, a custom-tailored schedule in Classical Music programming will reach a different audience for another business message. And a custom-tailored schedule in Triple A Music programming will reach yet another type of audience. WXXI radio stations reach all of these audiences.
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WXXI Radio Sponsorship
In addition to reaching audiences through conventional ways of radio listening, underwriting messages on WXXI-AM 1370, WXXI-FM 91.5, and WRUR-FM 88.5 radio programs also can be listened to on the interactive live-streams on WXXI.ORG.
WXXI Reachout Radio is also available for sponsorship. A 15-second underwriting message will air on one or more stations in a unique schedule crafted to suit individual business objectives.
Why Radio Belongs in an Underwriting Mix
- Radio reaches customers. Close to 90% of the population listens to the radio.
- Radio is targeted; specific programs and dayparts can reach particular segments of the market.
- Radio reaches customers with frequency -- making a lasting viable impression.
- Radio messages can be persuasive. Listeners hear a message that may influence a favorable image of a product or service.
- Radio can make an immediate impact on a business.
- Radio is well suited for promoting events.
Underwriting on WXXI-AM 1370, WXXI-FM 91.5/90.3 and/or WRUR-FM 88.5
All 15-second underwriting spots are pre-recorded in the voice of a WXXI sponsorship announcer, or “read live” by WXXI program hosts. Each spot begins with the preamble: “Support for your public radio station comes from our members and from…”
Timing of the 15-second spot begins with a company's name and may contain between 32-35 words.
Each underwriting break has a maximum of three local underwriting positions available for non-competing organizations. Spots may rotate within selected dayparts, or air at a fixed time, based on the company's media budget.
WXXI radio dayparts include:
Spotlight on a WXXI Business Partner
Lifespan is known for providing expert and non-biased information about matters such as financing long-term care, eldercare situations, and Medicare and health insurance options. -- Mary Rose McBride, Vice President, Marketing and Communications