Bank of Castile
Founded in 1869, The Bank of Castile is a full-service, locally-managed community bank with 16 branches serving Genesee, Wyoming, Livingston, Orleans, and Monroe Counties in Western New York. Gregg McAllister, VP, Marketing Communications & Sales Support, notes the distinction that “As a locally operated financial institution, all decisions are made at the local level. With our corporate affiliate partners, Tompkins Insurance Agencies and Tompkins Financial Advisors, we are able to offer a comprehensive array of financial services and protection for our customers.”
The Bank of Castile’s sponsorship on WXXI includes providing the stock market reports broadcast on WXXI-AM 1370 twice a day. When asked about becoming a business partner of WXXI, McAllister explains, “We support the mission of WXXI, and believe it is very similar to ours in its commitment to our community. Through underwriting and volunteering, our company and employees actively invest in and support this mission. As testament to this commitment, our president and CEO, Jim Fulmer, serves on the WXXI Board of Trustees. Additionally, WXXI provides valuable information and entertainment in our market and reaches the kind of listeners that we see as our present and future customers. By underwriting we are supporting a like-minded organization, committed to serving its community.”
The Bank of Castile is proud to be recognized by Bauer Financial, an independent ratings firm, as among the nation’s strongest banks and 4-Star Recommended (Excellent) for all four quarters of 2011.
Spotlight on a WXXI Business Partner
Our resident surveys consistently show WXXI as their dominant choice for television and radio programming. ...we feel the WXXI mission is compatible with our own and your audience is our audience." -- Cilla Drinkwater, Director of Marketing, Seniorsfirst Communities & Services