Lifespan, a 501c(3) non-profit organization founded in 1971, provides more than 30 services that help older adults take on both the challenges and opportunities of longer life.
According to Mary Rose McBride, Vice President, Marketing Communications, “Lifespan is known for providing expert, non-biased information about matters such as financing long-term care, eldercare situations, and Medicare and health insurance options. We specialize in helping in elder abuse and geriatric addiction situations. In addition, our two older adult centers are hubs of activities providing needed socialization opportunities.”
Lifespan partnered with WXXI to support a campaign designed to recruit baby boomers as mentors for students of the City School District. McBride explained, “It was a natural fit and potential volunteers reported hearing about the opportunity on WXXI. We partnered with WXXI again to inform family caregivers about a special series of educational workshops. We believe a major benefit of our partnership is being aligned with a respected community asset like WXXI, along with an opportunity to extend our communications vehicle and message.”
On a personal note, McBride is a fan of PBS MASTERPIECE CLASSIC Downton Abbey!
Lifespan’s 17th Celebration of Aging will be held on March 28, 2013, with guest speaker, Rita Moreno. The event is a community luncheon focusing attention on people who are role models for aging with vitality.
Spotlight on a WXXI Business Partner
Our resident surveys consistently show WXXI as their dominant choice for television and radio programming. ...we feel the WXXI mission is compatible with our own and your audience is our audience." -- Cilla Drinkwater, Director of Marketing, Seniorsfirst Communities & Services