Rochester Broadway Theatre League

Rochester Broadway Theatre League

According to Aimee Frank, director of marketing,Rochester Broadway Theatre League (RBTL) owns and manages Rochester’s Auditorium Theatre, home to a full season of touring Broadway shows. The Theatre also hosts live concerts, comedy, and dramatic events and is used by local performing groups for recitals and other presentations. The heart of RBTL’s business is its nationally recognized and award-winning arts education programs which reach thousands of students in the Greater Rochester area each year. RBTL’s mission is to provide opportunities for all people to experience, understand, and enjoy the best in arts and performance through its prize-winning education programs. We strive to offer diverse performances that reflect the highest standards of excellence and to make those performances accessible to the broadest possible audience.”

When asked about RBTL’s partnership with WXXI, Frank explained, “Supporting WXXI is an affordable means of reaching members of the community who value the cultural impact of performance arts. Arts and Education are the focus of our business so we are very proud to provide underwriting support in those areas.” If RBTL could offer advice to other organizations considering a partnership with WXXI, Frank suggested, “It is nice to be able to support a fellow non-profit while still meeting our marketing needs. I would suggest other organizations take a closer look at the wide variety of marketing options WXXI has to offer – including those with the Little Theatre. I had no idea there was such variety!”

On a personal note Frank added, “We are huge fans of ‘Stage Notes’ on Classical FM 91.5 with host Robert Hammond!”

»