Valley Manor, the first retirement community of its kind in the area, is a 501c3 not-for-profit independent senior living community founded in 1970 by the Presbyterian Residence Center Corporation. Located on East Avenue, it includes an eight-apartment Assisted Living Community, an Adult Social Day Program, and is affiliated with Kirkhaven, a culture change skilled nursing community.
According to Cilla Drinkwater, Director of Marketing, Seniorsfirst Communities and Services, Valley Manor's location, high-rise convenience, custom apartment homes, and collaboration with arts and cultural programming organizations contribute to what makes Valley Manor unique. "Distinguishing features of its 'Street of Shops' include a salon, library, deli and convenience store, art gallery, computer lab, chapel, auditorium, restaurant-style dining room, post office and bank, therapeutic pool and fitness center. Valley Manor has a 24-hour security staff, both underground and valet parking, and offers full customization options to apartment residents, along with a full calendar of arts and educational activities," adds Drinkwater.
When asked what was involved in the decision process of becoming a partner with WXXI, Drinkwater explained, "Our resident surveys consistently show WXXI as their dominant choice for television and radio programming. Many of our residents are members of WXXI. As a not-for-profit, we spend our marketing dollars very judiciously, and we feel the WXXI mission is compatible with our own and your audience is our audience. As a service provider, Valley Manor is sensitive to the deeper needs of society – respect, sense of purpose and meaningful living. We feel that partnering with WXXI 'brands' us as good stewards of these values."
On a personal note Drinkwater enjoys 30 minutes during her daily commute with both Morning Edition and All Things Considered on AM 1370. She's also a PBS Masterpiece Classic junkie!
For more information on upcoming events, including the Backstage Pass Holiday Concert in December, visit seniorsfirst.com/valleymanor/events.htm
Spotlight on a WXXI Business Partner
We support the mission of WXXI, and believe it is very similar to ours in its commitment to our community. Through underwriting and volunteering, our company and employees actively invest in and support this mission. -- Gregg McAllister VP, Marketing Communications & Sales Support, The Bank of Castile