CANANDAIGUA NATIONAL BANK AND TRUST
"As the only full-service community bank in the greater Rochester region, Canandaigua National Bank and Trust deems it vital to support organizations that enhance the quality of life within our marketplace. We know this is important to our employees, our customers, and the community we serve. When we look at the meaningful ways to directly enhance the richness within our community, we look to the arts, children and education. CNB underwrites WXXI programming because we are investing in what we consider a valuable resource that enriches our lives in these major areas."
- Stephen R. Martin, Vice President of Marketing
McARDLE RAMERMAN, INC.
"There is no better way to reach a high concentration of thinking and effective leaders in the Rochester region. National Public Radio has grown into one of the most important sources of news and information in the world. We feel that supporting programming on WXXI is a great thing to do for our community, and it's a great way to remind the right people we're here with services that can make a difference for their organizations. Some of our favorite WXXI radio programs include drive time news, Weekend Edition, Bob Smith’s 1370 Connection and The Diane Rehm Show."
- Sherri McArdle and Jim Ramerman, Co-CEOs
RIT – E. PHILIP SAUNDERS COLLEGE OF BUSINESS
"The Saunders College partnered with WXXI because the listener audience profile is similar to the demo-graphics that the college targets -- especially for their graduate programs. Underwriting is valuable because we want to partner with organizations like WXXI who have a positive impact on the Rochester area."
- Ashok Rao, Ph.D., Dean
BELTZ IANNI & ASSOCIATES
"WXXI provides the most informative, trusted, and interesting programming in Rochester. These are exactly the same qualities we want people to associate with Beltz Ianni & Associates. Our corporate support helps WXXI offer good things to our community. I would suggest other financial service firms ask themselves how many times their clients 'thank' them for their advertising. It happens to us all the time!"
- Fred W. Beltz, CLU, Chfc
UNIVERSITY OF ROCHESTER MEDICAL CENTER
"Underwriting on WXXI is consistent with our mission of supporting the community. By partnering with WXXI we also reach our audience of physicians and thought leaders in the area. WXXI's programming airs in an uncluttered broadcast environment where we feel our underwriting message is seen as credible and can be taken seriously."
- Karl Withers, Director of Marketing
ELIZABETH WENDE BREAST CARE, LLC
"Our sponsorship of WXXI is designed to fit our needs in two ways, it is a vehicle for us to brand our company name in this community and most importantly, it allows us to support the Rochester community with an incredible cultural asset. Thank you, WXXI."
- Tess Wade, Manager
"WXXI underwriting fills a unique niche in promoting civic pride to the local audience. The unique demo-graphics of the WXXI listener/viewer played a significant role in choosing to work with WXXI. Marketing with WXXI has been very cost effective. It's a great deal, and a wise investment of marketing dollars."
- Ed Hall, President, CEO
Spotlight on a WXXI Business Partner
We believe WXXI listeners pay attention to who’s supporting the station. We have had several customers come in and tell us they came to Salena’s because they discovered we support WXXI. -- Aaron Metras, Owner, Salena’s Mexican Restaurant