What Can I Sponsor? TV
Corporate Sponsorship and underwriting is a way to "Go Public" and reach the quality audiences that watch WXXI TV. A custom-tailored schedule adjacent to news, science, nature, history, arts, and other programming will reach a broad audience that appreciates PBS programming as a trusted, very important, and a highly valued media resource.
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WXXI TV Sponsorship
Companies can underwrite broadcasts of WXXI local productions as well as national PBS programs on WXXI-TV 21. Fifteen-second underwriting message will be viewed in an uncluttered environment.
Why Television Belongs in an Underwriting Mix
- Customers watch TV. Ninety-nine percent of all Rochester households receive WXXI's broadcast. Nearly 12% of the community receives WXXI "over-the-air" -- without cable or satellite subscriptions.
- TV viewing continues as a common leisure activity. On average, people view as much as four and a half hours of television a day.
- Broadcasting a message with sight, sound, and motion can provide instant credibility for a business, product or service. It also can be helpful to showcase a product or service.
- TV reaches a much larger audience than local newspapers and it does so during a short period of time.
- TV provides an opportunity to be creative and attach a personality to a business, which can be particularly effective for small businesses that rely on repeat customers.
- TV is well suited for conveying evergreen, timeless messages that enhance corporate identity.
- WXXI includes the cost of a basic spot for new campaigns. Producing an underwriting spot can be is as simple as providing a company logo for a unique branding opportunity.
Targeted program underwriting on WXXI-21 (15-second spots)
TV Underwriting spots can be:
- crafted by WXXI when a client provides the visual elements (company logo and up to three value-neutral images) with an approved voiceover script
- pre-produced by a client based on WXXI's broadcast standards and guidelines.
Timing of the spot begins with a company's name and may contain between 32-35 words.
Each underwriting break has a maximum of three local underwriting positions available for non-competing organizations. Spots may rotate within selected programs, or air at fixed times, based on the company's media budget.
WXXI dayparts include:
Spotlight on a WXXI Business Partner
Our resident surveys consistently show WXXI as their dominant choice for television and radio programming. ...we feel the WXXI mission is compatible with our own and your audience is our audience." -- Cilla Drinkwater, Director of Marketing, Seniorsfirst Communities & Services