Who is WXXI's Audience?
WXXI Viewers and Listeners are Valuable Customers´╗┐
No commercial or cable broadcaster in the Greater Rochester area attracts the quality viewership and listenership enjoyed by WXXI.
The WXXI audience shares a personal connection to public broadcasting, believing that WXXI's mission is vital to the community's quality of life.
When the WXXI audience makes purchasing decisions, they patronize those businesses and organizations that support WXXI.
WXXI audiences are:
- Influential and Opinion Leaders
- Decision Makers
- Informed and Information-seekers
- Technology Savvy
- Affluent Professionals
- Home Owners
- Business Owners/Partners/Corporate Officers
- Arts Patrons
Source: The Media Audit, Rochester NY, Feb-Mar 2012, Adults 18+
Spotlight on a WXXI Business Partner
Lifespan is known for providing expert and non-biased information about matters such as financing long-term care, eldercare situations, and Medicare and health insurance options. -- Mary Rose McBride, Vice President, Marketing and Communications